Current:Home > NewsAdidas finally has a plan for its stockpile of Yeezy shoes -Wealth Axis Pro
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-17 15:46:21
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (221)
Related
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- California’s Strict New Law Preventing Cruelty to Farm Animals Triggers Protests From Big U.S. Meat Producers
- Microsoft vs. Google: Whose AI is better?
- Twitter will limit uses of SMS 2-factor authentication. What does this mean for users?
- All That You Wanted to Know About She’s All That
- Why Andy Cohen Finds RHONJ's Teresa Giudice and Melissa Gorga Refreshing Despite Feud
- Nearly $50,000 a week for a cancer drug? A man worries about bankrupting his family
- When an Oil Company Profits From a Pipeline Running Beneath Tribal Land Without Consent, What’s Fair Compensation?
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Tom Cruise's Mission: Impossible Costars Give Rare Glimpse Into His Generous On-Set Personality
Ranking
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Q&A: Al Gore Describes a ‘Well-Known Playbook’ That Fossil Fuel Companies Employ to Win Community Support
- Senators talk about upping online safety for kids. This year they could do something
- Senators talk about upping online safety for kids. This year they could do something
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Iowa's 6-week abortion ban signed into law, but faces legal challenges
- Kim Kardashian and Hailey Bieber Reveal If They’ve Joined Mile High Club
- Amazon Prime Day Is Starting Early With This Unreal Deal on the Insignia Fire TV With 5,500+ Rave Reviews
Recommendation
Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
Temple University cuts tuition and health benefits for striking graduate students
Sarah Jessica Parker and Matthew Broderick’s Son James Wilkie Has a Red Carpet Glow Up
Northwestern fires baseball coach amid misconduct allegations days after football coach dismissed over hazing scandal
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
One-third of Americans under heat alerts as extreme temperatures spread from Southwest to California
Kim Kardashian Makes Rare Comments on Paris Robbery Nearly 7 Years Later
Nearly 30 women are suing Olaplex, alleging products caused hair loss