Current:Home > StocksUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Wealth Axis Pro
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
Benjamin Ashford View
Date:2025-04-07 05:23:00
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (38184)
Related
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- Botched Smart Meter Roll Outs Provoking Consumer Backlash
- New Federal Gas Storage Regulations Likely to Mimic Industry’s Guidelines
- California Well Leaking Methane Ordered Sealed by Air Quality Agency
- Trump issues order to ban transgender troops from serving openly in the military
- Hospitals have specialists on call for lots of diseases — but not addiction. Why not?
- Polar Vortex: How the Jet Stream and Climate Change Bring on Cold Snaps
- Coal’s Decline Sends Arch into Bankruptcy and Activists Aiming for Its Leases
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Three Sisters And The Fight Against Alzheimer's Disease
Ranking
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- As Snow Disappears, A Family of Dogsled Racers in Wisconsin Can’t Agree Why
- Princess Charlene and Prince Albert of Monaco Make Rare Appearance At King Charles III's Coronation
- Here's what will happen at the first White House hunger summit since 1969
- A South Texas lawmaker’s 15
- Atlanta City Council OK's funds for police and firefighter training center critics call Cop City
- How Life Will Change for Prince George, Princess Charlotte and Prince Louis After the Coronation
- Fracking the Everglades? Many Floridians Recoil as House Approves Bill
Recommendation
At site of suspected mass killings, Syrians recall horrors, hope for answers
Telemedicine abortions just got more complicated for health providers
New Federal Gas Storage Regulations Likely to Mimic Industry’s Guidelines
Cuba Gooding Jr. settles lawsuit over New York City rape accusation before trial, court records say
The company planning a successor to Concorde makes its first supersonic test
Anti-abortion groups are getting more calls for help with unplanned pregnancies
How to show your friends you love them, according to a friendship expert
The heartbreak and cost of losing a baby in America
Tags
Like
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Princess Charlene and Prince Albert of Monaco Make Rare Appearance At King Charles III's Coronation
- Joran van der Sloot, prime suspect in Natalee Holloway case, to be transferred to U.S. custody from Peru this week