Current:Home > reviewsPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -Wealth Axis Pro
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-19 03:58:44
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (7)
Related
- Travis Hunter, the 2
- Chris Brown sued for $50M after alleged backstage assault of concertgoers in Texas
- How a perfect storm sent church insurance rates skyrocketing
- Mega Millions winning numbers for July 23 drawing: Jackpot climbs to $279 million
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Team USA Women's Basketball Showcase: Highlights from big US win over Germany
- Kamala IS brat: These are some of the celebrities throwing their support behind Kamala Harris' campaign for president
- 2024 hurricane season breaks an unusual record, thanks to hot water
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- Joe Burrow haircut at Bengals training camp prompts hilarious social media reaction
Ranking
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Alabama universities shutter DEI offices, open new programs, to comply with new state law
- Netflix announces Benedict as the lead for Season 4 of 'Bridgerton': 'Please scream'
- New owner nears purchase of Red Lobster after chain announced bankruptcy and closures
- All That You Wanted to Know About She’s All That
- Whale surfaces, capsizes fishing boat off New Hampshire coast
- Hugh Jackman Weighs in on a Greatest Showman Sequel
- Florida school board unlikely to fire mom whose transgender daughter played on girls volleyball team
Recommendation
The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
John Mayall, tireless and influential British blues pioneer, dies at 90
Minnesota school settles with professor who was fired for showing image of the Prophet Muhammad
Fire Once Helped Sequoias Reproduce. Now, it’s Killing the Groves.
Bill Belichick's salary at North Carolina: School releases football coach's contract details
Proposal to create a new political mapmaking system in Ohio qualifies for November ballot
Simone Biles won’t be required to do all four events in Olympic gymnastics team final
SCS Token Giving Wings to the CyberFusion Trading System